Two principal questions related to franchising confront the new Franchisor: “How much money will I need?” and “Where will I get it?” As a first step to answering the question of need, you must answer to two others: “How much cash do I have that can be spared for this program?” and “What can I use for collateral should I decide to seek financing?” Franchising can be a lucrative business, but, as the saying goes, it takes money to make money.